Proposed Marketing Strategy to Increase Sales of Kudimon Healthy Food
نویسندگان
چکیده
Kudimon Healthy Food is one of the MSMEs in Bandung that focuses on healthy snacks. After pandemic subsided, based internal data and information from management, also faced problems related to sales 6 months ago. conducting an in-depth interview with owners Food, lack knowledge about proper marketing strategies main by Food. This could be due limited time, resources, or accessibility needed. Lack access a wide number platforms mediums such as large markets potential customers. can caused capital, knowledge, and/or human resources. In this paper, author conducts quantitative research preliminary surveys indepth interviews various parties new market segment for achieve sales, only Business Consumer (B2C) sales. The analyzes factors influence buying interest candidates analysis was conducted internally using: Segmenting, targeting positioning, Marketing mix, VRIO Framework Model Canvas, well external consisting Porter 5 forces, PESTEL analysis, Competitor analysis. results author’s research, expand its promotion increase ratings place, create strong online presence engage customers, Develop effective content strategy creating engaging informative websites social media platforms, Discounts incentives given customers who make multiple purchases refer friends brand offer samples it’s free in-store online, which likely their trust your product.
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ژورنال
عنوان ژورنال: International Journal of Current Science Research and Review
سال: 2023
ISSN: ['2581-8341']
DOI: https://doi.org/10.47191/ijcsrr/v6-i7-45